Click Here to Order by Joel Comm

Author:Joel Comm
Language: eng
Format: epub
Publisher: Morgan James Publishing
Published: 2009-10-20T16:00:00+00:00

AdSense and Sensibility

I didn’t write this book to toot my own horn. Compared with the rest of the Internet Marketing “band,” I’m just one piece in the ensemble. I do, however, want to toot the horn of Google AdSense, an ad serving program you can join to have text, images and, video advertisements placed on your site. It basically lets you sell advertising space for other people’s ads on your website. It’s also really user friendly because you don’t have to pick the ads, Adsense does it for you, based on what Google sees on that page. And Google is very good at choosing ads that are relevant to your site’s content pages. It also is nice for everyone involved because its contextual and geographically relevant ads are less intrusive than most other types of ads.

I discovered AdSense in June 2003. At first I made so little money off it that I barely paid attention to its capabilities. But as I started to hear from others what it was doing for them I began playing around with it in earnest, trying different combinations of code placements, ad colors, and ad blocks. Now, I’ve had a bit of success online already, so I am not easily impressed, but what I learned astounded me. By adding AdSense to more of my pages, I went from making $30 a day to over $500 a day in just three months. When I shared a few hints with some of my Internet Marketing friends, their successes convinced me that I should learn even more, then compile what I knew into a product. I started with an eBook that soon evolved into The AdSense Code: What Google Never Told You About Making Money with AdSense, a print book that actually hit the New York Times Paperback Business Best Sellers list. I still get email every day from people who have followed my suggestions and watched their income skyrocket.

AdSense uses a Javascript program to format ads of a given style, color, size, shape and placement from banners and skyscrapers to rectangles and leaderboards. When visitors to your site click on one of those ads to buy something, you get paid: it’s that simple. Of course, what’s not so simple is encouraging the maximum number of people to click on those ads (otherwise, why would you need a book like mine?) without violating Google’s rules for how you can do this. (You can’t, for example, have a blinking arrow that exhorts visitors to Click Here! and most of the restrictions are far more subtle than that.) What draws visitors to the site is your content, and what dictates which ads appear is an ad’s relevance to that content.

What Google doesn’t allow, though, are sites that put advertising before content, either by using design or search-engine optimization techniques created specifically with AdSense (and not the visitors’ best interests) in mind, or by buying cheap traffic (low price clicks, literally, a penny or two a click) from one place and then selling it to AdWords advertisers through their AdSense units.

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